WBTA FM & AM Profile
Target Audience
Primary Demographic: Adults 25-54
Secondary Demographic: 35-64
Position Statement
“The Songs You Know & Love”
Technical
AM 1000 Watts, Fulltime, Non-directional
FM 100.1 Mhz. 250w
Signature Programming
• 18 local newscasts per day
• ABC Radio Affiliate
• “Main & Center” daily local talk
• Over 50 Play-by-Play broadcasts of local sports every year
• “Genesee Life” with Lucine Kauffman