Downtown Batavia B.I.D. Hires New Executive Director

Written by on January 25, 2019

Press Release:

Downtown Batavia – The Downtown Batavia Business Improvement District (B.I.D.) is thrilled to announce the appointment of Barbara Dietrich as the B.I.D.s new Executive Director.

Barbara comes to the B.I.D. from an extensive background of marketing, event management, public relations, promotions and business start-up skills. Barbara was the President of Dietrich Consulting in Batavia, New York starting in 1998. She consulted for a variety of businesses on marketing, advertising trends, promotions, sponsorship and events. She was the radio personality on Entercom Buffalo; News Radio 930 WBEN – “Easy Living with Barb Dietrich”. Barbara was the Sponsorship Director of “The Great Pumpkin Farm/”Oink”toberfest, NYS BBQ Cook-off Competition in Clarence, New York. During her time at Dietrich Consulting she was the Director of Marketing and Development for the YWCA Genesee County, Director of Marketing for Empire Tractor, Inc., Director of Marketing, Public Relations and Sponsorship for Rivera Theatre in North Tonawanda, New York and General Manager for WNY Event Centre in Clarence, New York.

Barbara has volunteered for many organizations over the years, she was a board member as well as past chairperson for Genesee County Chamber of Commerce, a member of the Batavia Business Advisory Board, Cornell Cooperative Extension Board, Genesee County Business Advisory Board for Tompkins/Bank of Castile and Junior Achievement.

She stated, “Most of my marketing/management career has been in the Buffalo area and I’m so happy to use those skills and experiences here in my own community. It’s an honor to be a part of the exciting growth of Batavia!”

Barbara moved to Batavia from State College, PA with her husband, David Dietrich, over 25 years ago. She stated, “she is happy they chose Batavia as their home.” They have two children, Joe and Petra.

Barbara is looking forward to joining the B.I.D. and working closely with the downtown businesses, volunteers, board members, the City of Batavia and its community. Her official start date will be Monday, January 28, 2019. Please join me in warmly welcoming Barbara to the B.I.D.


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